Strive For Good Life Podcast Ep. 32: How Expert Copywriting with grow your Business with Trevor Davis

Introduction

Are you ready to unlock the secrets to growing your business through the power of email marketing? 🚀 In SFGL Podcast Episode 31, we sit down with Trevor, a seasoned copywriter, expert email marketer, and successful newsletter operator, to share actionable tips and strategies you can implement today. Whether you're an entrepreneur, small business owner, or just starting out, this episode is packed with proven techniques to help you grow your business and increase your income.

Trevor’s unique journey as a digital nomad has allowed him to explore the world while helping clients transform their email campaigns into powerful tools for engagement, sales, and brand growth. Learn how to craft compelling email copy, design winning newsletters, and leverage the best practices of email marketing to maximize your results.

You can grab his free “Nail Your Offer” training here:

https://remotescalinglifestyle.com/

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Strive For Good Life Podcast Ep. 32 Transcript:

NOTE: This transcript was computer generated and likely contains errors

Nino Pingera: Welcome everyone to another episode. Let's try forget podcast. My name is Nino pingera and I'm here with Trevor Davis who is a freelance copywriter got lots of fun things to talk about today. welcome to the show Trevor.

Trevor Davis: Thanks, Great to be here. Thanks for having me.

Nino Pingera: yeah, yeah, of course excited to get into your background and lots of cool things that you're up to now. So let's just start at the beginning with what the early influences were in your life that got you into business. And how do you start pursuing copywriting?

Trevor Davis: Yeah copyrighting was probably something I didn't expect myself to get into but early on and I guess me becoming an entrepreneur was always Something I generally had interest in, growing up seeing my dad the freelancer seen the lifestyle that provided him and be with the family as we were growing up as kids. It was always something that compelled to go to follow steps in and had various proceeds and interests in differential ideas growing up through High School University and only really fell into cooperating by chance of events and you know how the journey and wines but yeah never thought I'd see myself being a coperator, never loved writing an English class. It's kind of afraid to show my work with the world. But fell on the operating as A natural eventually down the road.

Nino Pingera: Yeah, that's pretty amazing. But I want to go back to you mentioned. Your dad was a Freelancers. What kind of freelancer was he? What did he do? And how did that influence you?

Trevor Davis: Yeah, nothing. I guess entirely related to marketing and where I've fallen into but he had been the guy that the truck outside of any sporting event, directing cameraman to take the shots to see what we see on the TV back home, Sports television producing and directing was his world and got exposed. So it's a little bit of being behind the camera seeing what it was like being behind the camera and that helped me get more comfortable being in front of the camera. But yeah, just seeing his transition to freelancing be able to be spending more time at the family and feel to have more lifestyle that seemed pretty fitting for him to feel good each other, online business proceeds and the projects and things that were interesting and exciting. Yeah, definitely plan for the seed for me and being able to do the same with the lifestyle that I'm working on developing myself now.

Nino Pingera: Okay, so it was really the lifestyle that was alluring for you to want to go out on your own them.

Trevor Davis: Yeah, I think lifestyle first kind of focused has always been my philosophy of getting into business for myself being able to see how it can create better quality life for myself and loved ones around me. And of course through the service that we do in our work has as well for the clients and being able to see his name on TV and being able to see the sports that he was able. Into the people across the world. It was always something that was also very exciting to see the impact of small team in a truck. if my dad leading that could be taking the sports around the world that we like to be able to watch from home. So that was definitely a mix of lifestyle and impacting the work results as well.

Nino Pingera: Yeah. Yeah impact it's a cool thing to think about and working a corporate job. you just feel like another Cog in the wheel. It's hard to see the impact. But when you're Your Own Boss when you're driving, results for people. I mean, it's direct you see it immediately and that is very gratifying.

Trevor Davis: remember sent

Nino Pingera: So I love that you bring that up. Let's talk about how freelancing really came about because what you intended sounds like. You weren't planning at all to get into that. So what led it out eventually.

00:05:00

Trevor Davis: Yeah, I knew I wanted to get into some form of Entrepreneurship in business for myself. Never knew it would turn into freelancing necessarily definitely not at a copywriting and email marketing world that I've gotten into today. But my list I would probably would but also again it was lifestyle first kind of driving me into this path in this regard and the type of business model that I found myself in after, being in a corporate sort of government office environment through University, but I was working at the governor of Canada for a student job and

Trevor Davis: Remember on day one, an old-timer there told me you hit the lottery kid. You're gonna be in here for life. And I remember that that's here the crap out of me and it was a great experience working there. I knew it was definitely not for me and it led to me planning for my semester abroad after that and getting into learning all kinds of things while I was working there through podcasts and other means and that's where I discovered. There's no my life and finding ways that I could fight a business model that would fit into that lifestyle that I could take with me abroad and after coming home broke after nine months in Europe, I quickly, started on that Pursuit and set The Vision by the end of that year that three years later I'd be able to step into this lifestyle and have something going for me with business for myself to support it. So that was really where the seed is planted and where things all began for me.

Nino Pingera: Okay, so maybe for those listening out there that maybe don't understand copyrighting fully maybe we should do a quick overview of what that entails and…

Trevor Davis: Okay.

Nino Pingera: why it's important. So maybe explain that to us real quick.

Trevor Davis: Yeah, maybe just a I guess palette through the story of where I fell into copywriting was, through the agency. I started working out when I got back from my time in Europe. I started getting into sales over there and after driving across the country doing a sales road trip coming back to taking on a new role calling people, at home during the pandemic early on and seeing that someone wanted to pick up a sales call. No one wanted to be interrupted from their day, with your work at home. They had nothing to juggle, but I found that when I started writing

Trevor Davis: Videos to reach those people at right times a day with the right message. I started getting a lot more responses and I started booking a lot more sales and getting a lot more commission and that really planted that seed again for the persuasion the influence all the foundational humans. I learned in sales I could transfer that into the written word. And that's really what copyrighting is all about to you're writing that is driving people to take action whether that's to check out Page by product or a service or taking action to sign up for a list or two download Lead magnet anything of that nature. It's getting them to take action and it was really fascinating for me to be able to take all that I learned in that sale experience and putting that into the written word and I think operating is cool because it's something that you can do from wherever in the world. It doesn't have to be synchronous on a call you're landing page is up there live 24/7 your copy that you wrote once can be there to continue to nurture people bring people in, great email sequence can continue to nurture your leads through

Trevor Davis: the Ages and it doesn't have to be something live like a single sales call or something of that nature. So yeah, that's copying in a nutshell and what really fascinated me about it when I got started with copyrighting.

Nino Pingera: Right, this is such an important piece that a lot of people aren't realize and I try and explain it to people by outlining or having them. Imagine what it's like to get caught up in a really good book, right? You just get sucked into it and you want to keep reading and you want to find out more of the story and copyrighting for business is essentially the same thing but instead of wanting to learn more about the story, you want to buy more you want you, consume more X and so it's so powerful and I don't think people realize are fully appreciate,…

Trevor Davis: All said yeah.

Nino Pingera: the power of it. And so, that's why they're people like you out there that try convergence and help people see the power of it. So glad that we get to talk about this important topic. Let's talk about actually building that business.

Trevor Davis: For sure.

Nino Pingera: How did you go about getting clients and growing that?

Trevor Davis: Yeah for me, I had started off through my first coach ever invested in as my first client. I was and clear on how I was gonna get to this Vision make those lifestyle possible and I knew I'd start somewhere but first bought a course about writing emails to do some affiliate marketing didn't feel very aligned with that whole model, hiding behind the screen just to go and sell products. Yeah if I didn't believe in them, so I took that kind of foundation and then I found my coaches, they need some help with writing copy for their email sequences and

Trevor Davis: I had some background in writing emails and my sales role and then in my past work and this affiliate marketing stint I had and they were excited to support me and being my first client so that was a good first step getting a good testimonials and good results for them in the copy that I wrote It was a great kicking off point for me and kind of seeing my journey kind of come into fruition at the freelancer. And yeah, I guess the rest has been history since then going, Sue word of mouth and developing or clientele is definitely a bumpy ride and the dry spells, sometimes is the life of a freelancer and building up to where I'm at now, it's where retainer clients and more of a steady business. But yeah, it was a wild ride and a lot of good learning on the way.

00:10:00

Nino Pingera: Yeah, So some primarily word amount. I mean you got your start with I mean, that's pretty cool that you hired these people to coach you and then he ended up working for them. that doesn't happen. A lot of people. I feel like but very cool that you got your start that way.

Trevor Davis: Yeah, that's cool.

Nino Pingera: What have been some of the challenges I mean, so obviously with copyrighting. I mean, it's pretty straightforward as far as the business model. So I don't know if on the technical side of running a businesses. They're probably too many challenges right but I imagine just getting the word out there more trying to build up the volume maybe that you were doing quickly or I don't know what would you say as far as challenges in the business?

Trevor Davis: Yeah, I mean I would say aside from the challenges of actually getting started in the first place. It became clear to me that I had to kind of either choose. I learned, you can either Niche down or you can specialize, I can either be General email copywriter who writes great email sequences for all kinds of businesses and having that as my sort of focus and my specialization or it can be super Niche where I only write all kinds of copy, but for all only SAS businesses or only for commerce businesses and that kind of evolved how you might get into the model if you're selling commerce where you're copy directly related to sales you could have more Revenue sharing models and getting into things like that. I went through working with people that I enjoy working with which in my case for coaches, Freelancers, like agency owners service based businesses and after my experience and email kind of went for both finding a balance between being specialized and email marketing predominantly and also being specialized with a niche focus of coaches and service based businesses. So that was kind of my starting point.

Trevor Davis: Where I decided to you…

Nino Pingera: Okay.

Trevor Davis: pick and choose but early on having to battle those kind of inner inter challenges of I want to do everything for everyone and you realize quickly that you're not going to be able to pick on enough work to make that work and to be able to charge enough for it. So quickly had to learn to stick to one thing and evolve from there and the classic line we call it Niche appear in Canada, but the riches initiative niches hearing those kind of Expressions, bring more true for me to go deep in one area and that let me kind of a lot of great relationships with coaches and develop from there and then similar challenges when I reach full capacity. how was I going to evolve from there was going to have an agency model and move into having other writers that I could subcontract to and when I started down that path some people said I can't afford those services that I also started me off into coffee coaching when people said can you just teach me how you break coffee? And I do this myself. So yeah, it's cool just from going on having you with one model kind of involve to

Trevor Davis: that model as well where I've done copy coaching. I've worked with Freelancers who've written copies of even projects as well and been the main. single person show behind the business as well. So yeah, it's been fun to go through those different evolutions and definitely some challenges along the way and making them all fit and sticking to the path.

Nino Pingera: Yeah, yeah. Side using for anyone right especially when you have to narrow down and you have to figure out exactly who you're targeting there. There's some challenges there for sure, but it's incredibly valuable like you said because then it gives you prefocus on who your client is and how you can serve them. So incredibly important let's you…

Trevor Davis: Mm-hmm

Nino Pingera: since you mentioned that you've coached others, it'd be fun to get into what kind of things you coach people on and maybe we can break down copy writing a little bit for people out there that want to get started and want some easy. Tips tricks things that can help them improve their copy already. So where would you start with someone?

Trevor Davis: Yeah, I mean when we were looking at coaching, I think it was also more natural for me to fall into that because I had experiences writing copy where I can have a great, written headline amazing body copy, an awesome email sequence, but it turned out there they're offer didn't really align with the audience at all. there was no alignment Dan done their research up front. They hadn't tested things and I was writing great copy for what was not a good product Market fit. So that's kind of where I said. with their coaching we got to start from the beginning really and that's where I got into you don't think that are exciting me.

00:15:00

Trevor Davis: Nowadays with you're helping craft offers helping, develop the general, program development and the strategy for the businesses because I think it's so important how those foundations down before you go and try to master writing good copy because that's the biggest thing. I'm going through sales copywriting and marketing and being in business for ourselves. We all could be learned got to know, how to align with the audience and putting the offer in front of them and really understanding who is that Target Persona who's that, Avatar and build that with clients has been something that I've really enjoyed and then we can get into the foundations of coffee. I think it was always intimidating for me getting into writing because it seemed like it was bringing out all the past worries. I had about writing in English class, but it's not about writing. It' It's building blocks putting things together in a structure that works and there's so many great operating Frameworks and formulas that you can just follow and plug and play your copy into those which makes things a whole lot easier and you need to really

Trevor Davis: or some key principles for elements of these formulas and those can really help make your life writing copy. Not much easier. If you got the Good Foundations down so happy to run through some of those for listeners that be helpful.

Nino Pingera: Yeah, yeah, that'd be great. I mean what kind of Frameworks are we talking here? And maybe what are those blocks specifically that are important?

Trevor Davis: Yeah, I mean just general principles which I think apply, try to remind myself as I'm blabbing on with answers here is always remember to be clear over being clever right being concise and clear being able to communicate in such a way that's gonna be actually easy for people to understand when they quickly go to a landing page quickly go to sales page and they can see your headline and in a resonates with them and you've done your research and you're communicating a way that's gonna really align with that audience and then you can plug in some Frameworks like, a simple thing you might see on a landing page or on a sales page would be the Pas framework for instance. that's a tried and true one which is problem agitate and solve right? If you've seen the classic sales page structure where you see someone, call out a big problem that they might be having in some way shape or form the body copy might go and really dry more the pain points of that problem and then you go through and see how their offer their product is that solution to really help them overcome. those problems same thing. You'll see what the Aida

Trevor Davis: model, you see that framework for people go grab some of the tension with a potentially clickbaity headline, right? You see this other than email subject line, particular ad you get their attention with the quick headline I get reels them in and then you pull in their interest the second letter in that and then draw out.

Trevor Davis: Desire and hopefully generate some demand at the same time and throughout the body and then, your final call to action of course always need to call to action, hopefully just one to keep things again clear and concise whether that's an email or in a particular page that you're earning copy on. But yeah, I think these are some of the key foundations that ring true using stories. Yeah, that's our oldest human technology, writing like a human no one wants to hear. AI generated just generic copy. That sounds like it was just either written by a robot or Worse being corporate and stuffy sounding that doesn't participate with the people, appeal to the readers right pillow their ego enough about you and your story, talk about what when they're reading about it and get into their shoes and really understand you're Avatar the audience that you're writing to I think those basic points right there with a few Frameworks and formulas to build on you after the races and running great. I can bring coffee.

Nino Pingera: Yeah, I mean, I'm sure it's so much easier something done. I mean I know it is so, when you say it, it's like yeah, that makes sense. but then actually putting words to paper and making that happen that is another story entirely, maybe, I'm curious about to know a little bit more about the psychology from your perspective of The way that these works these words entice and…

Trevor Davis: Yeah.

Nino Pingera: help people convert to sales. So Is there anything you can tell us about that what's happening on the psychological level with some of these Frameworks?

Trevor Davis: Yeah, I mean thinking about what I've learned when I started out in sales it was the same sort of, key pieces books. So I have my bookshelf about influence about psychology about understanding, the power of persuasion and understanding human behavior, the end of the day.

Trevor Davis: What a operating framework is translated into which is why It's really just putting in those building blocks. Look at the Aida formula, right people want to be finding solutions that problems. I mean, this is something that we all know is that we get into business trying to help solve people's problems and help give them value. I think when you have certain headlines our words that might really bring true something just all on some of our human psychology and it's been a while since I've dope into the literature on it and really studied the basics. It's just kind of ingrained and how I write and create coffee these days but with certain power words and the right target audience too. they will find that those words. They've seen them they've heard them, they're either bigger words almost for them that will catch their eye will stop them scrolling. know what we'll bring them in and if exactly, the pain points that are keeping them up at night like

00:20:00

Trevor Davis: Who doesn't want to feel like I really understood right? That's human being the other really be understood like meeting our core, human needs at the end of the day. If you can check those boxes, providing certainty, throughout the copy that you've solved the problem before you've got case studies testimonials to help with that, really keeping people off guard because you put the objections up front and what kinds of things they would think or unbelievable about this offer. They don't think they, could have their problem solved and then you dismantle you address those objections early on you, come people's nerves down as they read through the copy and you keep reeling them in with stories that are again Humanities all this technology and storytelling and exchanging communicating that way makes it seem, like you're something that can be trusted. Hopefully that's the case. we all have you business with those and hear that time and time again, and if you can convey all that through your copy and you can pull on some of those, strings psychologically so to speak and

Trevor Davis: ethical and authentic way that people really resonate with you're going to be feeling like a friend by the end of that piece of copy you're going to be someone that they can feel they can trust and learn more from and if you're able to give them some value educate them and disarm their worries on what it might be like continuing further through that copy, you're really checking a lot of boxes at a Communicate well and basing it off of our cork and of psychology.

Nino Pingera: Yeah. Yeah, I love that. and I especially appreciate that you bring up The Importance of Being ethical in that because there are manipulative marketing tactics and people that exploit that and so obviously you got to be honest and you got to be able to deliver on your promises, whatever you're saying. So I'm glad you brought that up. Let's talk about

Trevor Davis: Yeah, of course that's important.

Nino Pingera: yeah, let's talk about email marketing because there are a lot of people. I mean, I know how powerful it is, but there are a lot of people that would argue that no one uses email or it's like why would I put my marketing dollars into that? what would you say about that?

Trevor Davis: I would say, think of any days we've seen with people going up in arms with the social media algorithm change or that one day last year whenever that was meta but when they were still called Facebook, went offline for a brief stint and everyone, thought things were going, down and that there's a marketing Avenues we're gonna get thrown out the window and all they've invested in it. We're tossed away. You don't own your audience on social media. You don't know how the algorithm continues to work for you and driving, about your content or your ad dollars.

Trevor Davis: But the email addresses better, subscribe to your list and that you're able to connect with people directly there. No matter if Facebook changes their algorithm or if YouTube Bands, whatever happens on social media, you always have email as your core platform that you can always communicate with people and I think that I don't know the numbers off my head right now, but the highest percentage of conversions really do happen through email. You might get the most engagement on social you might get the most interaction, but at the end of the day people might

Trevor Davis: go and my comment on your stuff, but they're only gonna really exchange dollars for the most part through a platform like email. So, marketing is not dead. it's still kind true. I think we've been seeing email newsletters, which is an exciting space. I've been jumping into up, they're on the rise people want to get more valuable content directly in their inbox instead of just being custom tailored to them by the algorithm of what the algorithm says. They should like. So those kinds of things we're seeing more and more trends for email to still be holding a strong Futures since it's start all before all things social media.

Nino Pingera: Yeah. Yeah. I mean I know it's the tried intrude method. It's been proven over and over again. All the stats say that it's the highest converting method of marketing. So for anyone listening out there, you're not doing email marketing. absolutely need to get on it right away. But maybe we can get into some tips and tricks when it comes to email marketing. I mean, what do you suggest? I mean, because a lot of people starting from scratch don't know what do I send to people? I mean, I don't want to just stand them with offers constantly. So, what? Does it look like to do email marketing

00:25:00

Trevor Davis: Yeah, great question. I think that at its core, you really thinking about the same things we talked about with copyrighting, you're just using it as a platform to continue to add value to continue to build a relationship with the people on the other end of it. You do the same thing on social media. You can just do some more intimately with email and have it personalized that their first name in it because they've signed up with it for instance. But really no at the end of the day you have this, Sacred Space where people are one click away from unsubscribing and you don't want to be spamming them with offers that go and drive them off. But at the same time they've signed up to continue to learn from you get value from you. Hopefully, you've impressed them, from the beginning with the good lead magnet if that's how they signed up or in the value that you provided itself through the email newsletter and that's why people sign up to continue to read and learn from you. But at the end of the day, I think if you have them on there you ethically brought them on to the list through some value exchange that you've offered and exchange for the email address, then they're gonna be excited to learn

Trevor Davis: from what you have to share so sharing authentically honestly in ways that you can add value will hopefully continue to nurture that relationship and keeping things in mind like, only one call to action for email like we said keeping it clear and concise having great, use of power words and foundations of good headlines in your email subject line, right because the only gonna matter

Trevor Davis: Again back to the foundations of copy you're only goal is really to get people to read from one line right to the next. So all you got to do is get them to open that email with the good subject line from there, the first line in your email just to get them to keep reading the next one. And if you do that well in the way that you're writing you're gonna get them to the bottom of it. Maybe that's a call to action. that's the book a call to buy a product or whatever. It might be. Even if it's just to go and engage with your other content and stay in your world. There's every opportunity through email to build that build that relationship further and hopefully, turn that into some conversions and supporting your audience through clients as well.

Nino Pingera: Yeah. Yeah. I know that you say that your goal is to just get people to read from one line to the next so I imagine that you got to create curiosity or how do you really do that?

Trevor Davis: Yeah, again, for example those two copyrighting Frameworks. We introduced agitate solution, right that framework. You're gonna be able to take your subject line that might be calling them out on a problem. that they want to overcome how to XYZ whatever particular problem. that you've studied the audience, they might be having that problem. You figured out ways to solve it. Okay, that's gonna reel them in you got them in now. They're reading the email. what are you gonna hook them in with you got to continue to agitate that you're gonna continue to reel in their interest and create desire through that body copy right? Maybe that storytelling me that's talking about a happy client using testimonials using your own examples making it interesting and exciting in a way that make them want to keep sharing tips sharing value on this how to that you've promised from the subject line right throwing them that they're gonna get value. They keep reading and really them in through that again to the point where you can then show them how you can solve it for them how you solved it for others and it's a natural flow if you do it with this framework in mind.

Trevor Davis: Not making it seem like it's too copy and pasted just got to fit it into the formula but making it flow in a way. That sounds like that's authentic and human. that's poison word.

Nino Pingera: Yeah. Yeah, I love that. I think thank you for sharing all these tips because I think this is really valuable stuff for people. I mean, like I said email can converts way better than anything else you need to dial in your emails make them sound good make them attract people and all this stuff helps you that so thank you in terms of…

Trevor Davis: alright

Nino Pingera: because you mentioned a couple times. You don't want to sound like a bot some AI but AI is really powerful these days. So where's the balance of using AI versus trying to make it sound human and natural? how do you accomplish that?

Trevor Davis: Yeah, that's great question that's been really a mission of mine since I jumped into all things even before Chet GPT testing out, some of the leading tools like Jasper back when they were called Jarvis Ai and really exploring. Wow, these tools can write some decent sounding copy and they even have pre-made templates using these Frameworks. For example, these cop writing formulas. But if you don't give it enough input you get really generic robotics sounding output and that's really what I've learned where I've ditched all these tools that have their pre-made platform formulas and I really just gone deep on chat to BT using gpt4 On A Plus account at this time of recording has been the most impressive way for me to really get copy. That sounds like the person who are trying to sound like that resonates with the audience that really want to, convey what we're trying to speak to them on and

00:30:00

Trevor Davis: That is through the basic way to put it is if chatter Boutique any of your AI tools, it was a team member you were bringing on and you're gonna teach them how to write you're gonna teach them. what you need to know about writing that copy. They would need to know everything about that audience. They would need to know everything about your offer everything about what you're really trying to communicate about your background your story and as much of that as you can put into a prompt or tattoo ET is what is going to give you the best possible output. So I have

Trevor Davis: Pages on pages of prompts that I put into one message just to get a single output from chat gbt because it makes that much of a difference when you put in that background for it, then you will really see a powerful output and that's been what's changing my own definition of what copyrighting is and how I'm no longer necessarily even identifying as a cooperator as much as a lot of the work is in the prompt engineering and doing the research and really understanding the audience because without that you're just gonna get flat coffee that doesn't resonate so that's what I found is important to balance the two for sure.

Nino Pingera: That's amazing. Yeah, it sounds like it's almost an art form to understand how to input those prompts. Yeah, that's incredible. so is a lot of your work now just focused on engineering us prompts and helping customers. Leverage AI or how you shifted in your business.

Trevor Davis: yeah, I mean I've been blown away by just thinking a year ago, for instance a client was writing newsletters for it might take a week to develop a few issues of whether researching curating content creating it all I do that and less than an hour with AI now, I'm collapsing workflows from months into just days and it's been just blowing me away on how much faster it can be in a lot of that has just been from getting really good with prompt engineering and learning what's possible with these AI tools that are disposal and Chacha routine particular with the Plus Account and the third party plugins they have available there and getting really creative in ways that we can use those. But yeah, I pretty much would call myself more of a prompt engineer, spitting out good copy based on, my roles and editor and my role as a researching,

Trevor Davis: Engineer when it comes to prompting up front. That's definitely been a bit of a transition in such a short amount of time and how I work.

Nino Pingera: Yeah, that's amazing. It's pretty incredible what technology can do now and you know that the future that is exciting and kind of scary on some level but there's a lot to anticipate for that.

Trevor Davis: also true

Nino Pingera: When you look at in the future or maybe even currently are there other tools and things that you see coming to play with with your business or are you primarily focused on chat GPT?

Trevor Davis: Yeah, it BT has been the bread and butter for the type of work that I do not doing as much on the graph design not, using mid Journey or Dolly as much but I mean Dolly three is built right into GPT. with chat GPT, so it's been pretty cool even just as a digital Nomad to be able to get a story told about, place I was visiting and to even see a quick picture literally created by Dolly as well as the whole story told about what it might have been like in a small rural town in Thailand and in the olden days or something just the personal application of chat too or blowing me away. And there's so many Cool Tools pop me up that people are building on the back of these and I think as we see things develop with smaller language models with more, focused trained data sets. That'll get really cool for different Enterprise applications and it'll just be blowing us away even more than it already is so quickly just a year since AT&T came out and the year, I've played a child or Jarvis before that.

Trevor Davis: it just come so far and I can only imagine how far they've got to come in some pretty short jumps ahead of us. Yeah. I'm excited. I think alignment is important and as you look at ADI is a lot to be considering on the ethical side of things and what it means for Us's Humanity long term but in the short term, I'm getting involved with it seeing how I can utilize it, continue to drive the mission. I'm working on with my work to help grow my clients and come and impact and think about, aligning are you so these tools in a way that ethical and that's hopefully only for good in the future, but they're pretty cool to see what they're capable of doing right now.

Nino Pingera: Yeah, yeah I think it's important to embrace the technology of technological changes instead of being afraid of them. We got to lean in because that's where the opportunity is to blow your business up and all the way so I'm glad that we've been able to talk about that.

00:35:00

Trevor Davis: For sure.

Nino Pingera: Part of the show is I like highlighting. You know how entrepreneurship is created Freedom. We've already talked about kind of the digital Nomad lifestyle that you created for yourself. I think that's amazing. That's really exciting for people as well. But what are maybe some other freedoms or some other unexpected benefits that you found being Your Own Boss?

Trevor Davis: Yeah, I mean, I think the digital Nomad lifestyle has encapsulated it pretty well on all the freedoms that come with that, from location Independence to time freedom in some ways when cost living is so much cheaper and you've got that, Geo Arbitrage and spending and pesos or Thai baht and earning at dollars, really does give you the freedom to be able to work on projects that year, excited by to have the time and the space in your life to be able to really focus on developing a lifestyle that you love, even just to be able to go out for lunch while I'm back in town, some friends today at a moment's notice. You're not having to check in with the boss or block time off or leave an office or anything like that. It's just created a lot more room for I think alignment for me personally and that's really a mission. I want to see as I go into 2024 and helping others do the same and creating businesses and alive that they love, and having those to be in mind have your business serving you in that way. So yeah. those are the freedoms that I'm excited to keep.

Trevor Davis: Going on and continuing where we can explore things like Ai and how we can keep developing in these ways for the future.

Nino Pingera: Yeah, I love it. Are there any negative downsides to being a digital Nomad? I mean things I don't know to look out for people that want to get into that.

Trevor Davis: For Yeah, I won't glamorize it entirely. keeping it real I just came back from it 30 out.

Nino Pingera: it sounds amazing.

Trevor Davis: Yeah, it sounds great. But it's not all sunshine and rainbows. Of course. I had a 30 hour trip back from Thailand just the other day. Yeah still jet lagged tweets my neck after a bad sleep but having a big paper that's at the chiropractor now so, it's downside of course, catching it with friends in town, proximity makes it a big difference and not being able to be close to those. You love definitely can take us whole but the

Trevor Davis: The real drawbacks I think are just those that come with being closer to family and having more routine having more consistency and things, we move around pretty quickly. So you don't get the routine necessarily don't get the habits, to stack up on compounding for you in the same way with your changing locations every month or two. So a lot of those things I do miss and know the benefits of and recognize that that's a trade-off that I was want to make it for the time being it's still worthwhile. And I think probably want to slow down a little bit more next year because they do you add up and to be a bit more of a season of Focused work and being able to take it easy on my vacation a little bit but aside from the impacts of too much holidaying, it's been a fun fun time for the most part.

Nino Pingera: Yeah, sounds like you got an amazing time. and truly built an incredible lifestyle going this route. I think there's so much to be said about being able to create the lifestyle that you want through entrepreneurship and the fact that you've been able to do that is awesome. This conversation has been Right.

Trevor Davis: Yeah, it doesn't have to be digital. No my life for Just whatever way it works for you. Yeah.

Nino Pingera: Yeah, You don't have to necessarily travel all over the place. Yeah. This conversation has been so much fun. And I really appreciate you sharing everything about copywriting and that the layers of that how important it is for business. Where can people go to connect with you.

Trevor Davis: It's been fun. people can go check out remote scaling lifestyle.com. That's really what I'm trying to help build on more next year. Like we just said, it's all about being able to Lifestyle that you could do remotely could have a lifestyle, could be digital nomadic, or that could just mean having time to be hanging out at home and hang with loved ones. Whatever that looks like. So that's the brand I'm working on and 24 and we can go head out there join the newsletter for some more. Tips and tricks AI tools I'm learning and playing with and lessen them learning from working abroad and living this sort of way. People can hang out there and feel free to email me back for any questions or if I can be of any value anyway.

Nino Pingera: That's Sounds like a lot of value there in that newsletter. We'll have the links to that in the show notes of your listening go there to find that and be able to connect with Trevor. What's your final message to our audience?

00:40:00

Trevor Davis: Yeah, I guess there's anything we've really talked about here today. It would be to like you just said, really embrace the technological changes. We're having embrace the evolutions. We're having through Society in these times and to keep it rooted in values for me that's trying to help people, grow business and grow life that you love and trust that you can make it happen and it's worth fighting for and pursuing and stick with it to make it a reality.

Nino Pingera: I really appreciate that message. Thanks so much for being on the show. You're listening out there. Make sure you subscribe on whatever platform you hear this Please share this content, and it's been valuable that helps us a lot and I'll see you guys in the next episode. Thanks again Trevor for being here.

Trevor Davis: Thanks, Nino. Thanks everyone.