Strive For Good Life Podcast Ep. 30: Overcoming Imposter Syndrome & Achieving Business Success with Jade Elsberry

Introduction

In this inspiring episode of the Strive For Good Life Podcast, Episode 30, Jade Elsberry, a virtual assistant turned successful business coach, shares her powerful journey from struggling mom to thriving entrepreneur. She discusses overcoming imposter syndrome, a common challenge for many entrepreneurs, and how she achieved business success by investing in coaching and personal development. Jade’s story offers valuable insights into building confidence, finding inner validation, and the importance of perseverance in business. She emphasizes how personal growth, determination, and seeking the right support can propel your business to new heights.

If you're an entrepreneur or aspiring business owner battling imposter syndrome or facing challenges in your journey to success, this episode is a must-watch! Jade’s success story will inspire you to believe in yourself and take the necessary steps towards achieving your business goals. Don’t miss this motivating conversation about business success, overcoming self-doubt, and embracing your potential as an entrepreneur.

Connect with Jade here:

Website: https://jadejessicacoaching.mykajabi.com/

Instagram: @jadejessicacoaching

Facebook: https://www.facebook.com/jade.elsberry

https://www.facebook.com/groups/1860842164057913

Listen to this Episode Here:

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Strive For Good Life Podcast Ep. 30 Transcript:

NOTE: This transcript was computer generated and likely contains errors

Nino Pingera: All We'll welcome everyone to another episode of this right forget podcast. My name is Nino pingera and I'm here with Jade Elsberry who is a virtual assistant and business coach. I'm super excited to have her on the show. So welcome Jade.

Jade Mallicoat: Yes, thank you. I'm super excited as well.

Nino Pingera: Yeah, I know a little bit about you just from our last call on your stories pretty amazing. So maybe we just started the beginning with what influenced you to get into business in the first place.

Jade Mallicoat: Yeah, so it was really fighting that freedom in my life. I had just had my second son. And what I had my first when I was still going to school and so I already kind of had that flexibility. I was taking online classes and he was in a daycare that much I had him with me all the time. I was working as a nanny and at a daycare so getting that bonding with him and then with my second. after 10 weeks it was like you to go to daycare and he got sick all the time. And I really missed him. It sucked only getting an hour and a half with him on the weeknights. And so that's even when I was pregnant. I was still kind of, at my nine to five Googling how to work from home and that was my driving factor. I saw other women making really good income and not having to choose between, working and having their children with them and I'm like that is what I want to do I want

Jade Mallicoat: I want to do both so that was kind of the driving Factor.

Nino Pingera: Okay, so You want freedom and flexibility? Don't want to make the sacrifices with your family. And so do you just start looking online?

Jade Mallicoat: Yeah.

Nino Pingera: How do you make money from home or? How did that go?

Jade Mallicoat: Yeah. Yeah, I think I typed in on Google how to work from home and make money and so a lot of things on Pinterest popped up. I was a Pinterest person and so I was able to connect with a few virtual assistant coaches on there ads different things like that. one of the things I saw was something with Amazon Drop Shipping or taking tests at home and making money, it's like a couple bucks here and there I was like, no, I want something to replace my corporate income not a few hundred dollars here and there so yeah virtual assistant seem like the most legitimate option and the one that I actually could see other women succeeding at

Nino Pingera: Yeah, next lot of sense you doing real work for real business and…

Jade Mallicoat: yeah.

Nino Pingera: you're not just trying to throw something on the Internet and hope someone clicks, And so yeah a little bit more Security in that so okay virtual assisting.

Jade Mallicoat: Yeah.

Nino Pingera: Did you start with the coaching program or did you start hosting? I don't know on a freelance site or how did you actually get started with it?

Jade Mallicoat: Lordy, I wish I would have invested so, the people that I did see that we're posting and stuff like that. It was kind of like passive stuff and I don't know why because I know a lot of women go that route, but I never did actually invest I had that mindset like I can figure this out on my own but also too during that time even though I decided I'm gonna be a virtual assistant. I didn't actually jump into it with that entrepreneur mindset. I was really afraid to talk about it or post about it. So what I ended up doing what a lot of women do is I would just go to Facebook groups, Google virtual assistant jobs on up work as well too. So it's more of being a VA that was an employee because that's what I was used to right nine to five versus Landing my own clients and doing it a different way.

Jade Mallicoat: So did I get a job working full-time as a VA? Yes only making $12 an hour off of upwork. I still had to be at my desk, eight to four. I still couldn't get my kids from school because I had to be working. So, it still wasn't that Financial Freedom or flexibility in my schedule that I was looking for. So after doing it for 18 months on my own which was so stressful financially. it was awful. I decided to actually reach out to a VA on Instagram and she connected me with my VA coach and that was the best thing that could have ever happened for sure.

Nino Pingera: Okay, so you finally get into a coaching program and what kind of things do you learn there that help you make the shift?

Jade Mallicoat: Yeah, so I already had a few connections, by a company that I was hard for to work as a VA but having that support and guidance and being taught something different of no, you're gonna be an entrepreneur you're gonna find your own clients. You're gonna set your own rates. we're not gonna apply for jobs anymore. So I think just having someone there to help me with that mindset shift, but then also too have actual strategies that worked as well and within three weeks of working with her. I was fully booked out and making 3K which was my goal for the 18 months that I tried on my own.

00:05:00

Nino Pingera: Yeah, Okay, so that's really quick to ramp up to that. So, I…

Jade Mallicoat: Yeah.

Nino Pingera: I'm sure the audience is dying to know what kind of Secrets you learned that helped you get that many clients that quick.

Jade Mallicoat: Yeah, so I mean honestly, that's what I teach in rock salt Academy as well too. I will say a lot of it was referrals because I did a one client and it's so funny too. I got fired twice working as a virtual assistant for other people and ones it was

Jade Mallicoat: with the one I don't even know what happened there. But with another one it was more so they weren't making any money and so they had to get rid of me and I'm like, this is crazy. I want to work with established businesses and have that money flowing it. So when I got fired from one of the jobs the client that I did the work for she loved me. She's like, I don't want to work with them. I want to work with you. So a lot of it was referral based which don't rely on referrals guys, but also too it was great timing because these referrals were coming in because I was working with my coach. She was like, why are you charging only 15 dollars an hour? You've been a VA how to do all this amazing stuff. You should be charging 35 dollars now we're so without her, I would have probably been making one cake versus

Jade Mallicoat: The 3K that I was and so having her guidance of okay, here's a contract template get paid up front which was huge different things like that. really helped me build more so of a sustainable business first and having that confidence as well too and not letting other people dictate when they were gonna pay me and what they were going to pay me.

Nino Pingera: Yeah, So what I'm curious as to what had to happen or what realization did you have to come to be able to start pricing yourself higher? I mean is it just a self-worth thing? Is it because we're so used to making x per hour in the nine to five. how did you…

Jade Mallicoat: I think so.

Nino Pingera: what had to happen for that to click?

Jade Mallicoat: Yeah, so my mindset was okay. I'm lucky enough to get to work from home, right you got to have any clients, before this, but I was making 1683 at my nine to five and so for me, I'm like why I got to work from home. I have to drive anywhere. So yeah, we'll just start off charging 15 dollars an hour and it's a little bit cheaper. But again it was that mindset I'm lucky I get to work from home and so working with a coach she was I think it was just realizing it have way more value than that. And wow, I really do know all these different things that I taught myself and a lot of people the only space need that but also too, you're not at a nine to five just sitting like you're actually doing work. We all know what a nine to five right? I don't mind before I quit I'd have all my work done the first two hours. So I just be sitting there answering phones where when your VA and you're getting paid to do work like you're using that brain.

Jade Mallicoat: Or the entire time and only that too, but you have to think of different things like taxes, different things you have to pay for to deliver those services to your clients. So I think a lot of it was self-worth and just knowing the value that I could give as a virtual assistant.

Nino Pingera: Yeah, that's really interesting. What a lot of people also don't consider I mean, you're perfect example of this, thinking that $15 it's a discount because my drive wherever I can afford that but what a lot of people don't realize is that even for the business that has an employee they're paying more than whatever your rate was the 16 whatever right…

Jade Mallicoat: Yeah.

Nino Pingera: because of the taxes that they're paying and so usually I think it's an extra 20% on top of that that they're actually paying for employees if not more and so Yeah, pricing your services. and not including taxes not include that's crazy because …

Jade Mallicoat: I know.

Nino Pingera: then your wages actually even lower right? And so I just

Jade Mallicoat: Yeah.

Nino Pingera: I bring that up because a lot of people that are starting out. That's a classic mistake is not understanding…

Jade Mallicoat: 100%

Nino Pingera: how to Value their services and exactly what you said not realizing, yourself worth and the skills that you have and what those are valued at. And so I think it's amazing that you had that transformation and a lot of people really struggling with that piece. So that's why I'm so curious about it. so you make the shift Obviously, you're a coach now and I…

00:10:00

Jade Mallicoat: Yep.

Nino Pingera: you're not just a virtual assistant. So how did you make the transition from I'm freelancing to you. let me actually really make a business out of this Beyond just me.

Jade Mallicoat: Yeah, so if anyone knows me I'm more of that leadership. Kind of a person I think again before I just lack that confidence or who am I going to? Lead if that makes sense. so as much as I love being a virtual assistant because it did give me that freedom. It did help me, gain more confidence and realize what I was capable of doing I never was fully and I hate saying aligned like it's overused but it wasn't like, my God, I love what I'm doing every single day. And so the thing with me was again,

Jade Mallicoat: That kind of self-doubt when I went to my coach and I'm in it's crazy. I got Floyd booked out. I had all these clients. I had hit my goal. I got nearly 5K working as a VA really quickly working with my coach, but I still went to her and I was like, I don't want to do this anymore. I've been six months of working with her. And so again, I was like but just as a virtual assistant who'd want to hire me as a VA. I was very much like who would want to hire me as a coach, but what I didn't realize was that a lot of va's because I was never really afraid of talk about my business or show up which I know a lot of a struggle with honestly. I'm a talker that was not my thing. So I hope my stories and be like, I'm doing and look at my success. And so I already had a ton of va's in my DMs that I was basically kind of already coaching for free. I mean I did refer them to my coach, I was very respectful of that and I think I got

Jade Mallicoat: Five or six clients?

Nino Pingera: She loved you I bet.

Jade Mallicoat: Yeah, she would She always give me a kickback too. but again it wasn't like I was doing it for the money. I just thought she was amazing. And so I kind of wanted to be like my coach I wanted to give women that full transformation. I didn't want to just get them clients. I wanted to Help them really transform their life as well as their business. And so she was like why can't you be a coach? I was like, yeah, why can't I and so that was kind of the pivotal Moment Like February 2020 where I was like, okay, I'm gonna pivot in a coaching. I'm already helping women. So again, I think it was just always getting someone else's permission her permission of you can charge 35 dollars. You can be a coach and now that's what I get to do for other women. It's like give them that permission slip that they're working for or looking for and it's been really cool.

Nino Pingera: Yeah, it's so interesting. Where do you think that comes from that need to feel validated from other people before we can do it ourselves?

Jade Mallicoat: my goodness. Let me not to get in past trauma or whatever. but I do think just for me anyways, it was definitely like my upbringing. I've just kind of like being a people pleaser wanting to please my parents and different things like that. And so, always kind of just That validation if you will, so I guess and what? I've never really thought of it like that, but I think that's definitely where it comes from.

Nino Pingera: Yeah, I think a lot of people struggle with that. I mean not just with the fact that a lot of people have trauma and don't Ever address it which is Saturday night. I wish people would more often, but it's just an interesting thing to get into and…

Jade Mallicoat: Yeah.

Nino Pingera: and there's so many that they just need that help to get over that hurdle whatever it is that wall that keeps them from being able to just go out on their own and believe it before they hear it actually from someone else. So do you think you've made that transformation for yourself though?

Jade Mallicoat: Yeah.

Nino Pingera: Are you beyond that or…

Jade Mallicoat: yeah.

Nino Pingera: that I guess the need to feel validated. Are you able to just pick yourself and run with it now?

Jade Mallicoat: my Yeah, it's so crazy. And that's why I tell people to I'm like, I'm not technically a life coach, but I feel like with working with va's.

Jade Mallicoat: I mean you think about it, right you're going from a corporate setting now you want to be an entrepreneur. And so I really do feel kind of like a life coach a lot of the time and with starting my business it helped me leave an abusive marriage. It helps me quit being a people pleaser. I got rid of so many, friends that weren't supportive of my business. And I can honestly say this is the happiest I've ever been but I think also it's because I know who I am, like I'm not seeking other people's validation, I don't think my parents fully understand what I do they're proud of me, but they're like, what do you even do and it's okay I'm happy and Don't need other people to make me feel happy.

00:15:00

Nino Pingera: Yeah, I love that entrepreneurship. Hey just had a conversation with someone else About how there's so much overlap with self-development and being an entrepreneur. I mean,…

Jade Mallicoat: Mm-hmm

Nino Pingera: it's Pretty much the same thing right are the better that you can be in your business.

Jade Mallicoat: yeah.

Nino Pingera: So I love that. What do you say to people that have the Imposter syndrome where they feel for example, you hadn't really coached people and so taking that step into being a coach. I mean, obviously you were helping people already. So it's not that you weren't but, you…

Jade Mallicoat: Yeah.

Nino Pingera: a lot of people struggle with that imposter Center. What do you say to those people?

Jade Mallicoat: it kind of like what you mentioned it does take. A lot of work and a lot of digging to figure out why they feel that imposter syndrome. So while I was also, getting my VA business up and going I was actually doing a lot of therapy with my therapist. Who by the way, I totally advocate for it life-changing. I would definitely not be where I'm at even in my business without her. but then also too like having having a coach that you can trust and so

Jade Mallicoat: when I do one-on-one coaching I ask them. Okay, I'm a huge Communicator. Let's talk about this. Where is this coming from? So we have different Journal prompts different things that we ask them and then as we're able to figure it out. So one thing I hear a lot is fear of rejection, right who likes being rejected but kind of figuring out where that comes from. I know for me I'd have huge fear of rejection. I was convinced if I said the wrong thing in the DMs I was gonna scare someone away. it comes from being bullied and picked on throughout school never feeling like the pop never being the popular kid, and I know it's different for everybody, but one thing

Jade Mallicoat: Always ask them is okay. You're afraid of someone ghosting you in the DMS. What's the worst that's gonna happen is your dog going to die and it's so extreme. But are you gonna get your house taken away or your car repossessed those bigger fears and we're like No, and then when you break it down, it's just because I'm afraid of getting rejected like you don't care. I goes to the hundred times a day in the DMs. I don't give a s*** you get used to it.

Nino Pingera: right Yeah, absolutely. And I mean the thing is like when you're reaching out to people, I mean, it's a volume game right a numbers game and…

Jade Mallicoat: Yeah.

Nino Pingera: so when you're reaching out to hundreds of people it's not even gonna matter, but a lot of people don't think about it,…

Jade Mallicoat: No.

Nino Pingera: because they're still stuck being afraid of taking that stuff in the first place. and I think it's interesting…

Jade Mallicoat: Yeah.

Nino Pingera: because recently. I was just reflecting on a couple comments that were negative on a post that I made and it's like things like that can really get to you if you allow it to but I mean you got to realize that how many billions of people on the planet and so a few people being upset about something on the internet somewhere has no relation to you anything in your personal life …

Jade Mallicoat: Yeah.

Nino Pingera: your value right as a human being so like Yeah, it's just funny that.

Nino Pingera: Yeah, we allow these down fears to hold us back sometimes. what do you recommend in terms of just overcoming fear in general?

Jade Mallicoat: I mean one quote I live by which kind of makes me think of. What you just said you haven't made it until you have your first hater. so I feel like too you remember that moment.

Nino Pingera: Yeah.

Jade Mallicoat: I remember that moment. It was New Year's Eve. It was some local guy that I knew and he was commenting on my Instagram hashtag show me your 9s or twos or I don't know something ridiculous like that because he couldn't believe that I made six figures. it's because he was jealous because I think he's in real estate or loan officer or something, it's because his business was feeling and that night I totally let it get to me and was like, my gosh, what did I do to him? And then what do you think about you're like who cares

00:20:00

Jade Mallicoat: Who cares? I think you just need to change your perspective. I'm like who it is and honestly too it doesn't matter really who it is. It's probably people you don't Nino and that you'll never talk to ever again. So I think overcoming it it has a lot to do with just your perspective to be honest.

Nino Pingera: Yeah, absolutely. I agree with that 100% Okay, so go back to your business and you know how you're running things. So you start coaching people and is it just because you're a virtual assistant coach, but then also business coach show. was it always kind of mingled or did you add business coaching in general onto it later? I'm trying to understand a little bit about that progression.

Jade Mallicoat: Yeah, so I started up as a business coach and I'm a big believer of if you've never gotten XYZ results for yourself. you shouldn't be coaching in it. So really when you're looking to invest in a coach. They need to be at least two to three steps ahead of where you want to be. So when I started coaching, my guarantee are not guarantee, right because they have to implement the steps but I'm like, okay, I feel confident. I can get you to 5K as a VA because I was able to do that myself. and then once I hit my first full year in my VA business, I had a six-figure year. So that was when I was like, okay, I feel confident because I've done this the steps. I know the strategies and the processes that I use that I can help you do that as well too. So that's when I added in

Jade Mallicoat: the VIP one-on-one coaching outside of just getting into your VA business and helping va's pivot into the next step Awesome. We got you to 3K or 5K and RSA. Now, I have this new container where I'm going to help you get to 10K months in your business.

Nino Pingera: Yeah, I love that because there's so many figures out there that are pitching things programs coaching whatever and they really haven't done it and so just if you're listening out there make sure you verify that your coach actually has done the thing that you're trying to do. That's so important. And so Great message.

Jade Mallicoat: Yeah.

Nino Pingera: I'm glad that you brought that up what have been some of the challenges of growing your business. I mean because it sounds like you just been Uber successful and haven't had any hangups, but I'm sure like any business.

Jade Mallicoat: my gosh, no.

Nino Pingera: Yeah, so let's get into where you struggle a little bit and what are the Lessons Learned along the way?

Jade Mallicoat: Yeah, so, honestly I will say, compared to other people's Journeys. I do feel like yeah, I'm definitely not perfect. I've hit every goal I've ever achieved just not on my timeline. So actually this morning at a call with my coach. and he's like, where are you out for the year? I'm like, we're over 600,000 volume for this and my goal last year was to get to over half a million and we got just around or under 400,000. So even that was my goal for last year. Did I reach it last year? No, but I did reach it this year and I attribute the biggest thing to honestly investing. I've always had a coach the coach I have now I've had for two and a half years.

Jade Mallicoat: And I just continue to grow and scale but my biggest hang-up would be the year of my divorce. So I had a six-figure year and then at the end of that year my nox husband I separated and then going into 2021 again with that mindset of my gosh, I'm gonna be a single mom, because I had never been the breadwinner besides that previous year. and obviously being depressed not showing up the way I should have so my business really tanked. I remember I think was April or May of 20 21 right and I had a six figure year the last year before my income was $2,000. And it was…

Nino Pingera: Wow.

Jade Mallicoat: because I was sitting in self-pity and that mindset like my God, I'm gonna be a one hit wonder, but I also wasn't working with a coach. So that's actually what I reached out the coach that I still working with and we actually ended the year at the month ever December was my highest month ever in 2021. And I think we hit 20 over 20k that month I think was 27,000. So to do that that quickly was crazy.

Nino Pingera: Wow.

00:25:00

Jade Mallicoat: But again, I attribute a lot of it to just again investing in a coach that had done what I was doing and I got into where I want to be and yeah.

Nino Pingera: Yeah, I love that. I mean that's Perfect advice for anyone listening out there that needs the accountability that needs the push that needs an expert that knows what they're doing. Obviously go get a coach at sounds like it's worked wonders for you. What are some other things that you do to make sure that you show up every day?

Jade Mallicoat: Yeah.

Nino Pingera: I mean you have some kind of a morning ritual a lot of people like to talk about that.

Jade Mallicoat: My goodness.

Nino Pingera: What is it for you?

Jade Mallicoat: So I did have a morning ritual again during the divorce. we have 50/50 custody of our kids which I mean gosh three years later. I still struggle with I don't have my kids this week. and so, honest and then I'm pregnant with my third. So my morning ritual honestly is gone a little bit about the window, I used to be okay. I got to get up before the kids to get my workout in and with having kids every other week, You don't really have that motivation to get out of bed, especially when you're 13 weeks pregnant like me. I didn't get out of bed till 9 o'clock. I can't sleep. it's crazy. But again, I don't know. I feel like I'm one of those rare people where cuz I hear other people that really struggle with motivation.

Jade Mallicoat: When there are business owner, It's not my personality. I'm a three on the Enneagram. I'm an achiever. So even though I didn't start working until nine because I don't have my kids. I'll probably work till about six o'clock if not later tonight, but also too it's because I love what I do. So, even though I'm out of my nine to five. I work way more hours the weeks. I don't have my kids the majority of the time but again, it's because I love what I do and that I know the weeks that I have my kids also get in probably a six hour work day. But when I have them I spend all my time with them so I would say for my schedule now it looks a lot different because I don't need as much routine as I did when I was. A full-time mom now, I'm sure when the little one shows up.

Jade Mallicoat: I'm gonna have to get my s* together and get a morning routine, but it's know. I think I've really embraced. having the flexibility again that I created in my business, so

Nino Pingera: I mean that's the whole draw to being your own boss, It's being able to create your own schedule and live the life that you want to live. What are some other ways that you've maybe intentionally? Sought greater freedom in your business and in your life. Are there other things do you plan the year ahead or I don't know how you created Freedom eventually.

Jade Mallicoat: Yeah, so again, giving realizing I guess that my day can look like whatever I want it to be. I will say having more time that first year working with my coach was my biggest struggle it was I almost had so much time that it was like I was a little bit less motive because I became a mob on my 23rd birthday. We have the same birthday so all I've ever known is not having enough time and

Jade Mallicoat: Always having to be somewhere. So honestly, that was my biggest struggle. also too because I'm kind of a workaholic which it's the opposite I've had to learn how to I had to learn how to take a week off we just went to Disney last month, which guys that was on my vision board when I quit my nine to five that was one big goal and I finally did it this year. Could I have afforded to do it clear back in 2020 a hundred percent, but again, my mindset was I need to be working so it was almost like having to teach myself I wanted the freedom, but then I got the freedom and the flexibility. I didn't really know what to do with it or how to unplug and I have an amazing team. I have a loving people on my team I Outsource, the majority of my one-on-one coaching clients. I Outsource a lot of stuff.

Jade Mallicoat: But also too I'm that person I have to be in my business working if that makes sense. So…

Nino Pingera: Yeah.

Jade Mallicoat: so yeah, I think it's like taking that step back and just being like okay if I take a day off or if I take a week off my business will be okay.

Nino Pingera: Yeah, absolutely. congrats on giving yourself permission to take time to go to Disneyland. That's amazing what …

Jade Mallicoat: Yeah.

Nino Pingera: you brought up your team and how important that is and they're sounds like You have amazing people there. What are some tips and tricks to hiring a good team and being able to hand things off.

00:30:00

Jade Mallicoat: Yeah.

Jade Mallicoat: Yeah as much and you might be like, my God, she's super typing and like micromanagi. it's just like I like to know I think as I'm a worker I enjoy working I like working. so I think that's the part but yeah, I mean with content I've outsourced content I never like we've gotten to the point now and she's always also passed client of mine. So, I mean, I know her pretty well, but I never look at like I don't even know what's gonna be posted until I go on my Instagram why is my Instagram blowing up? it's because my content repurposer posted something. So I think frost is number one. I don't want to be a micro manager. I don't like having confrontation having those hard conversations because honestly, yeah, they're my team member but we also have such a fun Community we're also friends. So I think that's one thing too is making sure you have those boundaries.

Jade Mallicoat: In place, they know their role in your business, but also to having fun with them and just having those hard conversations if you need to but trust would be the number one thing the tip that I would say also to don't urce. You have to know when to Outsource. I've seen people. we were talking to V in the DMS. She's only making seven hundred dollars a month in her business and she has four people on her team. We're she wants to build an agency. I'm like that makes no sense. So making sure you don't put off Outsourcing too late right where you're burned out but also to making sure that you're being smart about it and you can actually pay yourself something as they're paying your team. So

Nino Pingera: Yeah, I love it. You said something about? Making sure you're having fun with the team. What does that look what do you guys do together?

Jade Mallicoat: Yeah, so we started which again life gets busy the majority of us our moms and stuff like that. So I'm trying to be better about planning it but my co-coach we did just a fun little virtual. It wasn't like a meeting. We just hop on talked about life. We all brought, a beer alcoholic beverage if we want, for those of us that drink and we just got together and just chatted about life because obviously right we're virtual we can't like me in person with every time and…

Nino Pingera: right

Jade Mallicoat: then we also do team calls every week. So there's some weeks. I hop on I'm like, all right, we're doing It's very strategy based. We have other weeks yesterday where we didn't have a ton to cover go over. So we just kind of be asked and had some fun that way my free Facebook group. It's built a rock solid foundation. if you think of the abbreviation it's bar SF, but we just end up calling it barf like my free Facebook group was and our team is called barf. And so that always makes us giggle. It's like our inside joke. we're gonna go Post in barf today or whatever. so yeah, just like having that camaraderie.

Nino Pingera: Yeah, I think that's important to keep the morale and build relationships. Obviously you got to just Gotta take time for that. I've seen so many businesses where they don't have any kind of break and just get to know each other and you feel attention there. You feel the vibe. It's just not friendly. so I think that's really important. let's talk about your marketing a little bit.

Jade Mallicoat: No.

Nino Pingera: I think we mentioned a couple things last time but I'm a marketing guy.

Jade Mallicoat: Yeah. Yeah.

Nino Pingera: So I'm always curious what are some good marketing strategies that have worked for you?

Jade Mallicoat: So I'm a big believer. and just what on one connections so a lot of what we do in my marketing and again, that's why I do work a lot as well too because I try and be in the DMS do I Outsource the DMS? Yes, but do I hop in and send voice notes? Yes, so I know it's not technically marketing but like I do try and show my face. I also do free trainings as well in my group that's part of my marketing again. that I feel like this gets over you so much but that heart centered business where and it's great, as much as I feel like it's overused. I hear so many va's every week actually thanking me for giving them free value or thanking me I know you're super busy. Thank you so much for taking the time to send.

Jade Mallicoat: This voicemail they actually thank me for following up with them and actually caring about their business and yeah, of course Mike. Did you have a bad, experience and I get told this all the time that they will just have VA coaches that will DM them and if they find out they can invest they just drop them or be super pushy in the DMS and I want to work with you because I feel like you actually care which I mean thank God because I do care. but yeah, I think that's my biggest thing with my marketing. it's nurturing And loving people where they're at. Just because they can't buy now does it mean that I can't give them something or that, they may not want to invest later down the road but also to treating people like people and not dollar signs.

00:35:00

Nino Pingera: Yeah, absolutely. I love that. one of my guests earlier on the show. I wrote the book literally on the heart centered business and I agree a hundred percent that business is all about relationships. So you have to be building relationships and you have to do that in a general genuine way because otherwise people will see right through it though.

Jade Mallicoat: And yeah.

Nino Pingera: They'll get put off by the heart tactics like you said and they'll never I mean not that everyone has to convert to a customer but chances of them actually becoming water, just drop off the face of the year. So I love that you bring that up.

Jade Mallicoat: Yeah.

Nino Pingera: I love that even though you Outsource some of it you decide to show up yourself. I think that's so important because you're right most of the people that

Nino Pingera: I will M you from some kind of coaching program. It's not the actual person. It's all outsourced and you can see right through it. And so the fact that you do drop in I think that speaks volumes about the kind of person you are and the kind of business that runs. I love that what are some Maybe unexpected benefits of being your own boss now that you didn't imagine, before you actually started.

Jade Mallicoat: That's a good one. Lord. I don't think I've ever been asked that before so I'm kind of like, one thing I will say which I forget all the time anyways, and it might seem so like minuscule but I love crock pots. I don't like cooking and so just right now I've got a pot roast in my sink defrosting that I can just throw in there tomorrow morning and I'm gonna make beef and noodles, especially when I have the kids or they have wrestling. my gosh, they're in so much s**. It's crazy over here all the time. So the weeks I do have my kids. It's so great. just to be able to switch over a load of laundry, which I'm terrible at it's clear in the basement and I remember my nine to five you get so busy and everything and all going days without switching it and then it smells moldy and then he waste of that water because you got to restart it.

Jade Mallicoat: we actually have a one benefit too, which was on my goal. It's like I want to make enough money because when you work a nine to five

Jade Mallicoat: you're going through the motions. You're at work all day. You come home you bathe your kids you make dinner. And then my weekends Saturdays was I get up early get my workout in and try cleaning the entire house go get groceries play catch up. And then maybe if I was lucky I could rest on Sunday unless my kids had a wrestling me and then we'd start all over again. And so I'm like I want to be able to hire a cleaning person. And so every Friday around noon, we have to cleaning ladies that come and clean our house for two hours and it's more of the deep cleaning. Right? we got to stay up on the laundry or the dishes and vacuuming and stuff like that. But having someone actually deep clean my house. I'm super anal about a clean house is amazing. so I think that's an added benefit as well too is just I can work on my office and they can be cleaning my house for me. It's amazing, another out of benefit if you have dogs, we got a puppy.

Jade Mallicoat: Not having that guilt. She still crapped in the house. It's fine, but it's

Nino Pingera: You have the meds for that, right?

00:40:00

Nino Pingera: Things that you don't even realize that end up being a benefit. Let's talk about what kind of value VA is actually bring to businesses because they're our audience business owners. And so some of them I'm sure considering hiring a VA, …

Jade Mallicoat: Yeah.

Nino Pingera: what kind of things are they able to take off your plate?

Jade Mallicoat: my gosh, anything and everything and the great thing about va's is too because I know a lot of times new business owners, are like, I don't want to hire a new VA. I want to hire an experience VA. I will say for some things. It's great to have a VA that already knows what they're doing but a lot of va's are so eager to learn and not only that too, but I kind of prefer hiring new va's because they always go above and beyond they're really eager to learn and you can kind of mold them into what you want, your own systems, they're not so I'm only going to use

Jade Mallicoat: this platform for leads or whatever. so I don't know I prefer new hiring new va's personally because they're just really great. They always always over deliver and different things like that. But when it comes to Outsourcing what I Outsource in my business Graphics, that was the first thing that is not my Area of expertise obviously lead generation DMS posting in my free Facebook group to try and get people interact in there. Sometimes I actually do it a lot as well again. I do it as well, too.

Jade Mallicoat: my gosh, all of my content now, which I I love writing. That was the last thing that I outsourced that was really hard for me because I enjoy it. but also to its great that she does my rules because I hate reels so she tells me what to do. I record a quick little five second real and then I don't have to do anything else with it. what else all my online business manager stuff, so calendar stuff like booking a calendars making events.

Jade Mallicoat: Tracking payments answering emails booking calls. I just outsourced sales calls this year as well too. So I don't have to do any sales calls anymore. I could do them in my sleep. I love doing them, but they also burn me out and then also to actually Outsource my coaching clients in RSA. So I've taught my co-coach is what I teach in my program and they get my clients amazing results. So again, I've pulled myself out of a lot of the one-on-one, but now I can take more of a leadership position and I really do love that.

Nino Pingera: I mean it sounds like you can basically use a VA for anything in your business.

Jade Mallicoat: Yeah.

Nino Pingera: And that should absolutely be the goal for everyone is to be able to pull themselves out and be able to focus on the higher level things. So many people are stuck kind of just in a grind and…

Jade Mallicoat: Yeah.

Nino Pingera: don't realize that their time would actually be better spent and they make more money in their business if they took that kind of role. So I think that's amazing. and I love that. That's what you're doing. what are some things to look out for when you're hiring a VA like, just I don't know General tips, and I don't know things to avoid.

Jade Mallicoat: I would say definitely hire a VA that has invested in themselves…

Nino Pingera: X

Jade Mallicoat: because matter really what they're gonna be doing for you obviously if you have an online business, it's usually for people invest in your business or themselves as well too. So, you want to make sure that your VA has had that confidence of their own value and worth I would say and also too when they invest they have someone that has properly show I mean hopefully right I know not all coaches are great but shown them how to properly set up their own business to run and manage so that way, they're not taking on seven clients and working 70 hours a week because at the day if they're burned out, they're either, gonna get rid of you pretty quickly or

Jade Mallicoat: they're not going to be able to deliver as well to you, if they're overworking themselves. So I would say that would be one thing making sure that they're good at managing. I mean I have clients that are fully booked out with 30 hours a week and they are amazing at what they do. Something else to look for in a virtual assistant. It's just make sure that what they're charging is equal to the value so I know it's probably right now my gosh, coaches are always like I found a V8 to do this cheaper is not better. If you find a VA that is not charging a minimum of 25 to 30 dollars an hour. Yeah, you'll be saving money but it's gonna be a freaking headache. I will tell you that right now because they're charging 10 or 15 dollars an hour. They don't see the value on what they're doing. So, why would you want to hire someone that's going to half-ass the work in your business?

00:45:00

Nino Pingera: Yeah, yeah, absolutely. What would you say to the people that say my va's in a different country and that's why they're cheaper. does that make sense to you Outsource it to other countries or what do you recommend it?

Jade Mallicoat: I mean Other countries yes.

Jade Mallicoat: I know we're all thinking right Philippines. I hear the whole time because I hear va's too they can hire a view in the Philippines for two dollars. I mean, I had a business coach one time which I quickly quit working with him because we do not have the same values but he's like you need to get rid of all of your team and go hire for two to five dollars an hour and I was that goes against everything that I stand for and also too I make really good money. I don't want to and again I've had clients that have gone through my program and they were in the Philippines and she was charging five dollars an hour. and she'd been a VA for three years when she left my program. She was charging 30 dollars an hour. So, we have va's from Ecuador or the UK, all over the world that we've worked with. and so, I know everyone's got their opinion on it and I'm not saying, don't go work with the v in the Philippines, but also you do need to make sure Is there gonna be

Jade Mallicoat: Language Is there going to be a cultural barrier? Are they going to fit in with the rest of the team as well too and I'm not just saying if they're in the Philippines, I mean there's these in the US that I see charging five dollars an hour. So again, it's more about that mindset piece of what are they going to be doing for you do the understand and again, I mean I've seen va's in the Philippines as well too that do podcast editing and they charge five dollars an hour and they do amazing amazing work. But how often does that happen not very often.

Nino Pingera: Yeah. Yeah, I think that's some solid advice for anyone out there looking for a VA. Thank you so much for sharing all your expertise your knowledge about this stuff. This is an interesting topic for me.

Jade Mallicoat: Yeah.

Nino Pingera: Where can people go to connect with you work with you?

Jade Mallicoat: Yeah, so my Instagram is Jade Jessica coaching. I'm always again in the DMS on Instagram and then the other platform that I use is So it's just facebook.com slash Jade Elsberry. And then again, my Facebook group is build a rock solid foundation. If you guys want to hop in there we've got over 4500 va's in there for you to connect with and then I do a bunch of free trainings each month as well, too.

Nino Pingera: Jade what is your final message to our audience?

Jade Mallicoat: Final message I will say is if you have any doubts about what you're doing. Or if you can do it, right if you want to become a coach or a virtual assistant or an entrepreneur of any sort just remember that. you can always do anything that you put your mind to I know it sounds so Barney, but if I can do it you can do it as well too. I never in a million years would have ever thought, I'd be where I'm at today. But again, it's because I took that chance and really believed in myself. So yeah, just take that leap. Even if you don't make it in a certain amount of time you will make it eventually and you'll never regret it because you can't look back and say I wish I would have done that because you did do that.

Nino Pingera: I love that so much and I agree on a percent if you're out there listening go take action right now in your life. Thank you so much for being on the show Jade to our audience. Make sure you're subscribed whatever platform you're listening is on. Please share this content that helps us out a lot. Thank you again Jade for being here and we'll catch everyone in the next episode.

Jade Mallicoat: Thank you.